As interest in analytics continues to grow, both analytics and data science increasingly show up in the course of business discussions. One domain that analytics has impacted is the marketing department. For example, marketers often evaluate A/B tests to improve their marketing results. For example, many marketing departments are now Read more…
Every company is drowning in data. Only some see the value in making it a top priority. Why are some firms able to turn their data into insights, while others still stick to gut instincts?
Advanced analytics is the rigorous introduction of program management, governance, roadmaps, and digital engineering to develop a firm’s data maturity.